Here is an answer that I hope helps you when your clients are asking you about the importance of bootcamp. Obviously the benefit of doing bootcamp properly is that they will lose 4 – 12 pounds (on average). For many of your clients – that’s all the information they need. As a concientious consultant, however, you probably want to know why it’s so good for them.
1) Reducing Inflammation.
Body Wise Bootcamp is about healing the body. Typically when people go on a fast (which bootcamp isn’t) and reduce calories to irresponsibly low levels, they lose a ton of ‘water’ weight. With bootcamp we see people lose the same amount of weight as you might expect from a fast, but they’re still eating at least 1200 calories per day! How do they do it?!
Well the answer is: inflammation. People are not losing 12 pounds of fat when they fast for 2 weeks, and they are not losing 12 pounds of fat when they do our program for 2 weeks either. There are many foods that cause tremendous ammounts of inflammation in our bodies (that’s a bad thing), foods like sugar, processed oils and deep fried foods, processed wheat, preservatives and chemical additives. By elimating all ‘fake food’ from our diets for 2 weeks and getting our carbs entirely from beans (remember the resistant starch that helps the intestines heal?), we are literally un-puffing our bodies from pounds and pounds of harmful and potentially serious inflammation. The great news? We do it the healthy way and we work WITH our metabolic hormones – not against them!
2) Creating new habits.
Changing our eating habits takes a lot of effort. As we have all experienced many times, it isn’t a simple matter of thinking we will make a change or two at the grocery store one day. It requires menu planning, education, and resolve. Body Wise Bootcamp is about giving ourselves the opportunity to devote ourselves to a 2 week crash-course on planning, shopping for, and eating new food. It also gives us the emotional commitment to get through that (sometimes) difficult detox effect we experience somewhere between day 3 and 5 of the cleanse. I don’t know about you, but I’ve tried many times in the past to ‘cut out’ certain foods, and I seldom made it past day 3 because I always felt sick. Now I know why! (And I’ve successfully complete bootcamp 4 times!)
As a trainer, I used to be adamant about the fact that people needed to accept that they didn’t put their weight on in a day and they couldn’t expect to take it off in a day either. I was fiercly opposed to any program that promised weight loss of any more than 2 pounds per week. In hindsight, I was simply uneducated on the subject of inflammation. In addition, I can’t tell you how many people gave up after working hard for 4 to 6 weeks and seeing only 5 or 6 pounds lost. It was disheartening to them and to be honest, there were not many people who stuck with it. The payoff simply wasn’t worth the effort. Motivation matters. When people see a weight loss of 8, 10, or 12 pounds in their first 2 weeks, along with a huge increase in energy AND the realization that they don’t have to starve themselves to lose weight, they feel empowered. I’ve seen dozens and dozens of people maintain great results with our program because they surprised themselves with their success – in a very positive way. As a coach, that is thrilling.
I hope this gives you confidence as you recommend the Body Wise Bootcamp to the people you love. If they do it properly, they will experience wildly improved energy levels and a mutlitude of health benefits. All thanks to you.